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Design evaluating model of drivers impacting on Nostalgic behavior and its results via Exploratory Factor Analysis (EFA)& Structural Equation Modeling (SEM) | ||
| Journal of New Researches in Mathematics | ||
| مقاله 1، دوره 7، شماره 31، آذر و دی 2021، صفحه 5-26 اصل مقاله (505.24 K) | ||
| نوع مقاله: research paper | ||
| نویسندگان | ||
Soraya Fathallahi1؛ Elham Faridchehr  2؛ Nader gharib navaz3؛ VahidReza Mirabi4
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| 1PhD Student in business management , Shahr-Qods Branch, Islamic Azad University,Tehran, Iran | ||
| 2Assistant Prof .,Faculty of business management, Shahr -Qods Branch, Islamic Azad University,Tehran, Iran | ||
| 3Assistant Prof .,Faculty of business management, Shahr -Qods Branch, Islamic Azad University,Tehran, Iran | ||
| 4Associate Prof .,Faculty of business management, Tehran-Markazi Branch, Islamic Azad University,Tehran, Iran | ||
| چکیده | ||
| In the present study, we first examined and identified the psychological-individual factors and considered the following components for each: psychological-individual factors included personality traits, lifestyle, motivation, learning, resistance against change; values included hedonic and utilitarianism values, self-concept and authenticity; Then, the effect of these factors on nostalgic behaviors, like tendencies, sentiments and nostalgic intensity were examined. Later on, the effect of nostalgic behaviors on need for belonging, consumption conditions, brand heritage, brand attitudes ,levels of feeling and emotions is examined, and the effects of these factors and nostalgic behaviors on purchase intention (PI) were investigated, and finally, the effect of PI on actual purchases were measured. Conceptual model that extraction of literature and testing the sample size of participants. The methodology of had two stages: stage one was examined using Exploratory Factor Analysis and the second stage using structural equations. Highlights to finding this research and present articles aims to provide managerial implications for customer nostalgia behavior via Exploratory Factor Analysis (EFA)& Structural Equation Modeling (SEM). The analytical results showed the psychological-individual factors affect Nostalgia behaviors. Nostalgia behaviors, need for belonging, consumption conditions,levels of feeling and emotions brand attitudes, affect purchase intention,but brand heritage is not significantly related purchase intentions.Finally purchase intentions are significantly related purchase behavior. | ||
| کلیدواژه‌ها | ||
| nostalgia behavior؛ brand heritage؛ life style؛ . Exploratory Factor Analysis (EFA)& Structural Equation Modeling (SEM) | ||
| مراجع | ||
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[1] هاوکینز، دل (1385)، رفتار مصرف کننده، احمد روستا، عطیه بطحایی، انتشارات بازاریابی، تهران، اول، اول، 4803. نویان.
[2] سولومون، مایکل آر ( 1392)، رفتار مصرف کننده؛ کامبیز حیدرزاده، انتشارات سارگل، تهران، اول، اول، 5362.
[3] بازاریابی، تهران،اول، اول، 4803. نویان. محمد نوید (1391)، ارتباط بین شخصیت و روابط درک شده با رفتار تغییر برند مورد: شرکتهای بیمه ایران، کارشناسی ارشد مدیریت بازرگانی، علوم وتحقیقات.
[4] علیخان، فاطمه (1390)، بررسی تاثیر نیازهای مبتنی براقدام و هیجان مصرف کننده و آگاهی از عرضه محصولات جدید بر رفتار خرید تفننی (بدون برنامه).
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آمار تعداد مشاهده مقاله: 309 تعداد دریافت فایل اصل مقاله: 211 |
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