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A Comparative Study on Pop, Elite and Folk Art | ||
| International Journal of Architecture and Urban Development | ||
| دوره 10، شماره 3 - شماره پیاپی 37، مهر 2020، صفحه 61-68 اصل مقاله (521.99 K) | ||
| نوع مقاله: Case study | ||
| شناسه دیجیتال (DOI): 10.30495/ijaud.2020.15954 | ||
| نویسنده | ||
Ghazal Safdarian 
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| Assistant Professor, Department of Architecture, Pardis Branch, Islamic Azad University, Pardis, Iran. | ||
| چکیده | ||
| Pop Art is the representative of a cultural identity that has been represented as a kind of art in the mid-twentieth century. It is based on the ordinary manifestations of people’s lives, and by concentrating on media and propaganda it has become pervasive in a short time as if it is a newly emerged culture that has appeared not from the inside of community but from outside and by those sociologists who look at this culture, it is considered as an outgrowth of the conditions created by modern centralism and individualism. But where is the position of reality in this emerging art? Focusing on the general audience and everyday subjects became the basis of the work of this art, which was able to be in line with trade and its goals. The purpose of this paper is to examine the characteristics of Pop art, which can be considered as the first sparks of the return of representation in post-modern craft, which bases its work on pretense. In this study, it has tried to use the text content analysis method to Pop art indexes while comparing to the other arts such as elite and folk culture. The results indicate that paying attention to the Pop culture, and reproduction of images by emphasizing on media, takes the art to hyper-reality. As another aspect, these are the media that direct the culture by determining the direction of Pop thoughts, lead the art, to create new forms of reality. | ||
| کلیدواژهها | ||
| Pop Art؛ Elite Art؛ Folk art؛ Representation | ||
| مراجع | ||
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Adorno, T.,& Horkheimer, M. (1993), Dialectic of Enlightenment, New York: Continuum. Eghtedari, S .,& Amir,M. (2016), A Study of the Concept of Art as Representation with Hans Georg Gadamer, Journal of Kimiaye ye Honar, (5) 21, 17-27. Heidari, Sh. (2015). An Introduction to the Research Method in Architecture, Tehran: Fekr Noo . Hunter, S. (1999). Pop Art. (M. Mirzaloom trans). Research Institute of Humanities, (6), 57-65. Jalalipour, H., & Mohammadi, J (2012). Recent theories of sociology, Tehran: Ney. Malekzadeh, P., (2010). A Look at Realistic Painting in America, Journal of Glory of art, 4, 57-69. Mir Fakhraei, T., & Fathi,I .(2011). the Image of Women in Elite and Popular Films of the Seventies of Iranian Cinema, Journal of Communication Culture, 1 (1), 193-225. Moslemi, A., & Shahbazi, M (2014). Anthropological Analysis of the Effects of Popular Culture in the First Quarter of Hair Babaya Salam Compared to the second part, Journal of Sociology Studies, 6 (22), 61-77. Nozari, ,H. (2010). Frankfurt School's Critical Theories in the Social Sciences and Humanities. Tehran: Agah Pub. Richards, B. (2012). Psychoanalysis of Popular Culture, (H, Payandeh trance), Tehran: Saless Publications. Saeedi, R. (2002). Indigenous media and culture in the age of globalization. Journal of Social Sciences. 71-96. Maanavi Rad, M.,& Morsali Tohidi, F. (2014). A review of Kitch's approach to communication, Journal of Honarha-ye-Ziba, 20 (3), 5-16. Yar Ahmadian, S. (2014). A review of the Frankfurt School's theory of culture. Journal of Research Culture. 17.49-72. | ||
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