- احمدی، پرویز؛ نعیمی ، سمیه .(1388). اثر حضور شرکت های تولیدی داخلی در نمایشگاه های بازرگانی بین المللی تهران بر موفقیت تجاری آن ها . مطالعه موردی : نمایشگاه مبلمان منزل و اداری . پایان نامه کارشناسی ارشد.
- اسماعیل پور، مجید ؛ بحرینی زاده، منیجه؛ زندوی، محدثه.(1394).بررسی تاثیر منابع شرکت های تولیدی بر دستیابی به اهداف حضور در نمایشگاه تجاری.مورد مطالعه : پژوهشی در نمایشگاه بین المللی بوشهر.
- حقیقی، محمد؛ بیورانی، حسین ؛ قارلقی، ابراهیم.(1389) .بررسی عوامل موثر برجذب واحد های صنعتی در نمایشگاه های ایران و اثرات آن بر شاخص های مالی آن. بررسی های بازرگانی ، 43، 16-26.
- صادقی، تورج ؛ عاقل فدیهه زهرا (1389) . بررسی منابع مورد نیاز شرکت کنندگان و فرایندهای بازاریابی نمایشگاه های تجاری . چهارمین کنفرانس بین المللی مدیریت بازاریابی.
- ناظمی ، شمس الدین؛ میرزاده ملیحه. (1385) بررسی اثر شرکت های تولیدی در نمایشگاه های بین المللی بازرگانی خراسان بر موفقیت تجاری آن ها . فصلنامه پژوهش های بازرگانی ،41، 213-244.
- نیازی، سید رضا. (1382). حضور موفق در نمایشگاه . تهران : نشر اتابک.
In English
- Abratt, R. and Kelly, P.M. (2002), “Customer-supplier ،Partnerships: perceptions of a successful key account Management program”, Industrial Marketing Management, 31, pp. 467-76
- Barczak, G.J., Bello, D. and Wallace, E.S. (1992), “The role of consumer shows in new product adoption”, Journal of Consumer Marketing, Vol. 9 No. 2, pp. 55-67.
- Barney, J.B. (1991), “Firm resources and sustained competitive advantage”, Journal of Management, Vol. 15, 175-90
- Barreyre, P.Y. and Lentrein, D. (1990), “Promotional communication toward suppliers”, Proceedings 6th Industrial Marketing and Purchasing Conference, University Bocconi, Milan, pp. 106-16.
- Blythe, J., (1996),"The evaluation of non-selling activities at British trade exhibitions: an exploratory study", Marketing Intelligence & Planning, Vol. 14 Iss 5 pp. 20 – 24.
- Blythe, J., (2009),"Trade fairs as communication: a new model", Journal of Business & Industrial Marketing, Vol. 25 Iss 1 pp. 57 – 62.
- Blythe, J. (1999),"Visitor and exhibitor expectations and outcomes at trade exhibitions", Marketing Intelligence & Planning, Vol. 17 Iss 2 pp. 100 – 110.
- Bello, D., & Barczak, G., (1990),"Using Industrial Trade Shows to improve New Product Development", Journal of Business & Industrial Marketing, Vol. 5 Iss 2 pp. 43 – 56.
- Dekimpe, M.G., Francois, P., Gopalakrishna, S., Lilien, G.L and Bulte, C. (1997), “Generalizing about trade show effectiveness: a cross-national comparison”, Journal of Marketing, Vol. 61 No. 4, pp. 55-64.
- Dukate, D. (2002). Exhibition Industry Journal of Center for Exhibition Industry Research.
- Grant, R.M. (1991), “The resource-based theory of competitive advantage: implications for strategy formulation”, California Management Review, Vol. 33 No. 3, pp. 114-35.
- Gopalakrishna C.S., & Roster Shrihari Sridhar, (2010),"An exploratory study of attendee activities at a business trade show", Journal of Business & Industrial Marketing, Vol. 25 Iss 4 pp. 241 – 248.
- Gottlieb, U., Brown, M., & Drennan, J. (2011). The influence of service quality and trade show effectiveness on post-show purchase intention. European Journal of Marketing, 45, 1642-1659.
- Hair, J.F., Bush, R. and Ortinau, J. (2000), Marketing Research: A Practical Approach for the New Millennium, McGraw-Hill Higher Education, Boston, MA.
- Hammer, M. and Champy, J. (1993), Re-engineering the Corporation: A Manifesto for Business Revolution, Harper Business, New York, NY.
- Han, J.K., Kim, N. and Srivastave, R.K. (1998), “Market orientation and organizational performance: is innovation the missing link?”, Journal of Marketing, Vol. 62 No. 4, pp. 30-45.
- Hansen, K. (1999), “Trade show performance: a conceptual framework and its implications for future research”, Academy of Marketing Science Review, Vol. 99 No. 8, pp. 1-12.
- Herbig, P., O’Hara, B. and Palumbo, F. (1997), “Differences between trade show exhibitors and non-exhibitors”, Journal of Business & Industrial Marketing, Vol. 12 No. 6, pp. 368-82.
- Herbig, P., O Hara, B., & Palumbo, F. (1998). Trade show : who, what, why,.Journal of Business and Industrial Marketing, 18, 425-435.
- Jonida Kellezi – The Effectiveness of Trade Shows in Global Competition, European Academic Research, VOL. I, ISSUE 3/ JUNE 2013.
- Jim_enez, J. F., Cazorla, I. M., & Linares, E. (2002). Ferias comerciales en Espa~na. Un an_alisis sectorial. Distribuci_on y consumo, 61, 61-71.
- Jin, X., Weber, K., & Bauer, T. (2012). Impact of clusters on exhibition destination attractiveness: evidence from Mainland China. Tourism Management, 33(6),1429e1439.
- Konopacki, A. (1990), “CEOs attend trade shows to grab power buyers”, Marketing News, 15 October, pp. 5-6.
- Kirchgeorg, M., Springer, C., & Kästner, (2009),"Objectives for successfully participating in trade shows", Journal of Business & Industrial Marketing, Vol. 25 Iss 1 pp. 63 – 72.
- Korneliussen, W., (2011),"The dimensionality of trade show performance in an emerging market", International Journal of Emerging Markets, Vol. 6 Iss 1 pp. 38 – 49.
- Lee, C., & Kim, S. (2008). Differential effects of determinants on multi dimensions of trade show performance: By Three stages of pre-show, at-show, and post show activities. Industrial Marketing Management, 37, 784-796.
- Ling- yee, L. (2008). The effects of firm resources on trade show performance: how do trade show marketing processes matter? Journal of Business & Industrial Marketing, 23/1, 35-47.
- Sarmento, M., Farhangmehr, M. & Simões, C., (2015), “Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?”, Journal of Convention & Event Tourism, 16:4, 273-297.
- Sarmento, M., Farhangmehr, M., Cláudia Simões , (2015),"A relationship marketing perspective to trade fairs: insights from participants", Journal of Business & Industrial Marketing, Vol. 30 Iss 5 pp. 584 – 593.
- Seringhaus, F., & Rosson, P., (1998),"Management and performance of international trade fair exhibitors: government stands vs independent stands", International Marketing Review, Vol. 15 Iss 5 pp. 398 – 412.
- Tafessa, W., & Korneliussen, T. (2011). The dimensionality of trade show performance in an emerging market. International Journal of Emerging, 6, 3849
|