طراحی و تدوین مدل بومی تبلیغات ویروسی برای خرده‌فروشی‌های اینترنتی با استفاده از روش داده بنیاد

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Leonidou, L.C., Leonidou, C.N., Fotiadis, T.A. & Zeriti, A. (2013). “Resources And Capabilities As Drivers Of Hotel Environmental Marketing Strategy: Implications for Competitive Advantage and Performance”, Tourism Management, Vol. 35, PP. 94-110.

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Casado-Aranda, L.A., Sánchez-Fernández, J. & Montoro-Ríos, F.J. (2020). “How Consumers Process Online Privacy, Financial, And Performance Risks: An Fmri Study. Cyberpsychology”, Behavior and Social Networking, Vol. 21(9), PP. 556-562.

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Cascio, C.N., O'Donnell, M.B., Bayer, J., Tinney Jr., F.J. & Falk, E.B. (2020). “Neural Correlates of Susceptibility to Group Opinions in Online Wordof-Mouth Recommendations”, Journal of Marketing Research, Vol. 52(4), PP. 559-575.

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