مطالعه الگوی پیشنهادی تولید تبلیغات تجاری در رادیو

 

 

Hamraz, V. & Ghanizadeh Seyedlar, F. (2014). “Educational Radio Programming in Iran: Requisites and Functions”, Interdisciplinary Studies in Media and Culture, Vol. 4(1), PP. 107-139. [Persian]

Crisell, A. (1994). “Understanding radio”, UK: Routledge, PP. 1-8.

Dindar Farkoosh, F. & Heydarbeygi, A. (2011). “The Effect of Farsi Satellite Commercial Channels on Iranian Attitudes”, Media Studies, Vol. 6(12), PP. 203-218. [Persian]

Razzaghi, A. (2002). “Comments On Social Communication”, Iran: Peykan, P. 81. [Persian]

Noori Momrabadi, A., Barati, T. & Mirzaee, A. (2019). “The Desired Pattern for Production and Broadcast of Commercials in the Radios of Provincial Centers (Case Study: Persian Gulf Radio)”, Journal of Interdisciplinary Studies in Communication and Media, Vol. 2(5), PP. 137-172. [Persian]

Mennati, N.A. (2015). “CDA Study of Iran TV Advertisements Based on Women and Men Audience Types. M.A. Thesis”, Ardabil (Iran): Faculty of Literature and Foreign Languages University of Mohaghegh Ardabili. [Persian]

Hasi, M. (2012). “Recognition of Negative Effects of Commercial Advertisements and Presentation of Desirable Pattern Based on Survey of Payam Radio. M.A. Thesis”, Tehran (Iran): Faculty of Radio and Television Production I.R.I.B. University. [Persian]

Oakes, S. & North, A. (2011). “The Impact of Narrator Age Congruity on Responses to A Radio Advertisement”, Journal of Marketing Commuincations, Vol. 17(3), PP. 183-194.

Cantor, J. & Venus, P. (1980). “The Effect of Humor on Recall of a Radio Advertisement”, Journal of Broadcasting & Electronic Media, Vol. 24(1), PP. 13-22.

Khojasteh, H. (2002). “Sociology of Radio”, Iran: Edare Kole Tahghigh va Tose’eye Seda, PP. 100-101. [Persian]

Anvari, M. (2011). “Criticizing Symbolic Interaction Theory”, Ma’rifat, Vol. 1(167), PP. 153-171. [Persian]

Khojasteh, H. (2007). “Sociology of Radio and Media. Iran: Edare Kole Tahghigh va Tose’eye Seda, P. 48. [Persian]

Rezayi Nour, J., Shah Hosseini, M. & Khosravi, S. (2014). “Development of a Conceptual Model Based on Effective Factors of Knowledge Management System Implementation in Hamkaran System Partners Group”, Journal of Technology Development Management, Vol. 2(1), PP. 79-104. [Persian]

Danaeifard, H. & Emami, S. (2007). “Strategies of Qualitative Research: A Reflection on Grounded Theory”, Strategic Management Thought, Vol. 1(2), PP. 69-97. [Persian]

Strauss, A. & Corbin, J. (1998). “Basics of Qualitative Research: Grounded Theory Procedures and Techniques”, USA: SAGE Publications, Inc, PP. 153-156.

Tabrizi, M. (2016). “Qualitative Research Methods in Definition Paradigm”, Iran: Etela’at, P. 148. [Persian]

Seyed-Javadin, S., Hassan Gholipour, T. & Astaraki, S. (2016). “Investigating the Impact of Happiness on Administrative Health with the Mediating Effect Quality of Work Life”, Organizational Behaviour Studies Quarterly, Vol. 5(2), PP. 1-24. [Persian]

Abili, K., Mostafavi, Z. & Narenji Thani, F. (2018). “Identifying the Competencies of Teacher Assistants, the Process of Online Learning- Teaching: A Qualitative Research”, Quarterly Journal of Training & Development of Human Resource, Vol. 5(16), PP. 1-20. [Persian]

Flick, U. (2006). “An Introduction to Qualitative Research”, USA: SAGE Publications, Inc, P. 420.