شناسایی و اولویت‌بندی شاخص‌های برندسازی شخصی پزشکان متخصص با روش تصمیم‌گیری چند معیاره سوارا

1- Rampersad HK. Authentic personal branding: A new blueprint for building and aligning a powerful leadership brand. IAP; 2009 May 1.

2- Siyavooshi M, Abedin B. Brand and advertising management. Bandar Abbas: Hormozgan University press; 2020. [In Persian]

3- Morgan M. Personal branding: Create your value proposition. Strategic Finance, 2011 1; 93(2): 13.

4- Nugraha MT, Dwimaida D, Hasan L, Setiowati R. How Personal Branding Affects Millennials’ Career Success. PSYCHOLOGY AND EDUCATION, 2020; 57(9): 194-205.

5- Kemp E, Jillapalli R, Becerra E. Healthcare branding: developing emotionally based consumer brand relationships. Journal of Services Marketing; 2014 May 6.

6- Luca FA, Ioan CA, Sasu C. The importance of the professional personal brand. The doctors’ personal brand. Procedia economics and finance, 2015 Jan 1; 20: 350-7.

7- Hupp JR. The importance of branding. Journal of Oral and Maxillofacial Surgery, 2019 Aug 1; 77(8): 1525-6.

8- Cortsen K. Annika Sörenstam–a hybrid personal sports brand. Sport, Business and Management: An International Journal; 2013 Mar 15.

9- Arai A, Ko YJ, Kaplanidou K. Athlete brand image: Scale development and model test. European Sport Management Quarterly, 2013 Sep 1; 13(4): 383-403.

10- Aramun S. The position of human brand and its characteristics in sports from the perspective of specialists, coaches and student-athlets of public universities in Tehran [dissertation]. Tehran: Tabatabai University; 2013: 160. [In Persian]

11- Taj Nesai HR, Taliban Z, Dehghan Chachkami M. Athletes branding: identifying and examining the image of athlete’s brand from the perspective of fans (case study: Ali Daei brand). New Marketing Research Journal, 2017 Jan 22; 23: 127-144. [In Persian]

12- Saffar Y, Azimzade SM, Kaffashpoor A. Analysis of effective factors in shaping the brand image f professional athlets. Sport Management and Development, 2016 Apr 20; 5(1): 85-102. [In Persian]

13- Keshkar S, Ghafoori F, Aramon S. Identifying Iranian sport Human brand characteristics and the rate of social acceptance of it in the internal products marketing of Iran. JRSM, 2016; 6(11): 91-104. [In Persian]

14- Ahmadi F, Nasiriani Kh, Abazari P. Delphi technique: a tool in research. Iranian Journal of Medical Education, 2009; 8(1): 175-185. [In Persian]

15- Jamali E, Habibi M, Baghi Yazdel R. Application of Delphi Method in the Behavioral Sciences and Medical Research: A Review of Advantages, Limitations and Methodology.  Higher Education Letter, 2014; 7(26): 131-154.

16- Habibi A, Jahantigh FF, Sarafrazi A. Fuzzy Delphi technique for forecasting and screening items. Asian Journal of Research in Business Economics and Management, 2015; 5(2): 130-43.

17- Meixner O. Fuzzy AHP group decision analysis and its application for the evaluation of energy sources. InProceedings of the 10th International Symposium on the Analytic Hierarchy/Network Process, Pittsburgh, PA, USA, 2009 Jul 29; 29: 2-16.

18- Keršuliene V, Zavadskas EK, Turskis Z. Selection of rational dispute resolution method by applying new step‐wise weight assessment ratio analysis (SWARA). Journal of business economics and management, 2010 Jan 1; 11(2): 243-58.

19- Sassenberg AM, Verreynne ML, Johnson Morgan M. A sport celebrity brand image: a conceptual model. International journal of organisational behavior, 2012; 17(2): 108-21.

20- Orlic M. The 7 Key Elements of an Effective Personal Brand. [Internet].  Entrepreneur; 2016 Sep. Available from: https://www.entrepreneur.com/article/280268

21- Tarnovskaya V. Reinventing personal branding building a personal brand through content on YouTube. Journal of International Business Research and Marketing, 2017; 3(1): 29-35.

22- Daliri J. Review of Trump’s Political and Personal Branding Indices and Its Media Pepresentation by Emphasis on 2016 Us Election Campaigns. Rasaneh, 2017; 28(2): 25-51. [In Persian]

23- Karaduman I. The effect of social media on personal branding efforts of top level executives. Procedia-social and behavioral sciences, 2013 Nov 6; 99: 465-73.

24- Trepanier S, Gooch P. Personal branding and nurse leader professional image. Nurse leader, 2014 Jun 1; 12(3): 57.

25- Olubiyi SK. Becoming an erudite of nursing profession in the 21st century: The career path. Research and Reviews on Healthcare: Open Access Journal, 2018; 2(3): 169-70.

26- Saeemian S, Mohammadian M, Mir Moeini H. Investigating the effect of cultural components on personal brand model based on individual competencies. Cultural Management, 2013; 7(22): 70-86. [In Persian]

27- Fazeli Z, Fazeli Bavand Pour F, Rezaee Tavirani M, Mozafari M, Haidari Moghadam R. Professional ethics and its role in the medicine. Sjimu, 2013; 20 (5): 10-17. [In Persian]

28- Bunting‐Early TE. Personal Branding for Physicians and Researchers. A Guide to the Scientific Career: Virtues, Communication, Research and Academic Writing; 2019 Nov 26: 113-21.

29- Kayser ML. Personal branding secrets for beginners: A short and simple guide to getting started with your personal brand. Blue Ink Publishing; 2014.

30- Zhalmukhamedov E. Surgeon specialist branding or what do surgeon specialists need to know about their brand. Romanian Neurosurgery; 2019 Mar 20: 3-90.

31- Marina D, Maria Α. Branding in dentistry: A historical and modern approach to a new trend. GSC Advanced Research and Reviews, 2020; 3(3): 51-68.

32- Bray JK, Porter CL, Feldman SR. The effect of physician appearance on patient perceptions of treatment plans. Dermatology Online Journal, 2021; 27(5).

33- Petrilli, C. M., Mack, M., Petrilli, J. J., Hickner, A., Saint, S., & Chopra, V. Understanding the role of physician attire on patient perceptions: a systematic review of the literature—targeting attire to improve likelihood of rapport (TAILOR) investigators. BMJ open, 2015; 5(1), e006578.‏